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In the Press

Furniture Today Article
FURNITURE TODAY

New owners aim to build on Western N.C. retailer's legacy

“I was looking for something more community oriented. That’s one of the things that was lacking in corporate America,” Willard told Furniture Today. “And the furniture industry is so community minded. It’s such an in-person, relationship industry.”

HIGH COUNTRY NEWS

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Second-Generation Retailer Begins New Chapter Under Local Entrepreneurs
PR NEWSWIRE JUNE 2025

Second-Generation Retailer Begins New Chapter Under Local Entrepreneurs

“High Country felt like home,” Ballard said. “Doug’s integrity is evident in every part of the business.”

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Viking M&A Facilitates Acquisition of High Country Furniture & Design
WNC BUSINESS JULY 2025

Viking M&A Facilitates Acquisition of High Country Furniture & Design

“We’re not looking to reinvent High Country,” Robins said, “but to build on what’s already been thoughtfully created, preserving its values while guiding its next chapter.”

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New Owners Same Mountain Style
YAHOO FEBRUARY 2026

New Owners Same Mountain Style

“We’ve had customers who’ve come in, and they were working with a designer. Then they talk to our salespeople and they’re like, ‘Why am I paying $10,000 for this designer when you can do this better than they can?’”

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