Privacy policy

High Country Furniture & Design
Effective Date: 9/1/2026
Last Updated: 9/12/2029

High Country Furniture & Design ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have, when you visit our website, shop in our showrooms in Waynesville, Downtown Waynesville, or Hendersonville, North Carolina, or otherwise interact with us (together, the "Services").

By using our Services, you agree to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

Information you give us directly, such as when you place an order, request a design consultation, sign up for texts or email, consign an item, or contact us:

Name, mailing address, email address, and phone number
Billing and payment information (processed by our payment provider, as described below)
Order details, delivery preferences, and measurements or photos of your space you choose to share with us
Design project details, including style preferences and budget
Consignment item details and, if applicable, your banking information for payout (processed by our payment provider)

Information collected automatically when you use our website:

IP address, browser type, device information, and general location
Pages viewed, links clicked, time spent on our site, and referring website
Information collected through cookies and similar tracking technologies (see Section 4)

Information from other sources:

Payment confirmation from our payment processor
Delivery status from our freight and delivery partners
Information you provide when you engage with us on social media

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, custom furniture requests, and consignment agreements
Schedule and coordinate delivery, design consultations, and appointments
Communicate with you about your order, account, or an active project
Send you marketing communications by email or SMS, where you have opted in, including new arrivals, promotions, and design content
Improve our website, showrooms, and Services
Detect and prevent fraud and protect the security of our Services
Comply with legal obligations, including tax and accounting requirements

3. SMS and Email Communications

If you opt in to receive text messages or emails from us, we use your phone number and email address to send order updates, appointment reminders, and marketing communications, as described in our Terms and Conditions.

We do not sell or share your phone number or email address with third parties or affiliates for their own marketing or promotional purposes.
Text messaging opt-in data is not shared with third parties for marketing purposes under any circumstances.
You can opt out of text messages at any time by replying STOP, and unsubscribe from marketing emails using the link in any email we send.
We may still contact you about an active order or appointment through the contact information you've provided, even if you've opted out of marketing messages, where necessary to complete a transaction.

4. Cookies and Tracking Technologies

Our website, built on Shopify, uses cookies and similar technologies to:

Keep items in your cart and remember your preferences
Understand how visitors use our site so we can improve it
Measure the performance of our marketing, including ads and email campaigns

You can control cookies through your browser settings. Disabling cookies may affect how our website functions, such as your ability to complete a purchase.

We may use third-party analytics and advertising tools (such as Google Analytics or Meta Pixel) that place their own cookies to help us understand site traffic and measure ad performance. These providers may collect information about your visits to our site and other websites.

5. How We Share Your Information

We do not sell your personal information. We may share information with:

Service providers who help us operate our business, such as our website and e-commerce platform (Shopify), payment processors, email and SMS marketing platforms, delivery and freight carriers, and IT service providers. These providers are only permitted to use your information to perform services on our behalf.
Manufacturers and vendors, where needed to fulfill a custom or special order.
Professional advisors, such as our accountants or attorneys, when necessary.
Legal and safety purposes, where required by law, to enforce our Terms and Conditions, or to protect the rights, property, or safety of High Country Furniture & Design, our customers, or others.
Business transfers, such as a merger, acquisition, or sale of assets, in which case your information may be transferred as part of that transaction.

We do not share your phone number, email address, or other personal information with third parties for their own independent marketing purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to service your order or project, comply with legal and tax obligations, resolve disputes, and enforce our agreements. Consignment records are retained consistent with the terms of your consignment agreement.

7. Your Choices and Rights

Marketing communications. You can opt out of marketing texts by replying STOP, and marketing emails by using the unsubscribe link in any email.
Access and correction. You can contact us to ask what personal information we hold about you or to request corrections.
Deletion. You can request that we delete your personal information, subject to our need to retain certain records for legal, tax, or accounting purposes.
State privacy rights. Depending on where you live, you may have additional rights under state privacy laws (such as the right to know, delete, or opt out of certain uses of your information). To exercise any of these rights, contact us using the information in Section 10.

We will not discriminate against you for exercising any privacy rights available to you.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. Payment information is processed through PCI-compliant third-party payment processors; we do not store full payment card numbers on our own systems. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it.

10. Contact Us

If you have questions about this Privacy Policy or would like to exercise any of your privacy rights, please contact us:

High Country Furniture & Design
Showrooms: Waynesville, Downtown Waynesville, and Hendersonville, NC
Email: info@highcountry.com
Phone: 828-926-1722
Website: highcountry.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.